East Nashville businesses supported by Chamber’s ‘place-making’ campaign

The Nashville Chamber’s East Area Advisory Council is lanching a new “Placemaking” campaign designed to highlight areas of East Nashville including the intersection of West Cleveland Avenue and McFerrin Street.

The Nashville Chamber’s East Area Advisory Council is lanching a new “Placemaking” campaign designed to highlight areas of East Nashville including the intersection of West Cleveland Avenue and McFerrin Street.

The Nashville Area Chamber of Commerce’s Chamber East Area Advisory Council has launched a new ‘place-making’ campaign to highlight the business and entertainment districts making east Nashville one of the most vibrant and diverse neighborhoods in the city.

Place making is the practice of creating vibrant, exciting places through the planning and design of public spaces.

Led by east Nashville business leaders with the support of Nossi College of Art and 12th & Broad, the campaign will include the creation of custom murals, signs and street art to name and define individual districts while building the overall brand of East Nashville’s business community.

“Without a doubt, east Nashville is a culturally important part of the city. Its musicians, artists, eclectic businesses and beautiful homes make it a great place to live, work and play. But we still have a long way to go to build awareness of all these things and bring more people into east Nashville,” said Ashley Segroves, chair of Chamber East and owner of Ashley Segroves Photography. “We feel now is the right time to build on the success of the neighborhood, and we are pleased that we have the collaborations in place to launch this project.”

The first phase of the campaign will focus on three business districts in the east Nashville neighborhood: Eastland Avenue—Porter Road corridor, Fatherland and South 17th Street, and the intersection of West Cleveland Avenue and McFerrin Street.

Over the course of the coming months, Chamber East members will meet with business owners from each of the identified areas to select district names and begin developing murals, signs and art defining the areas and connect them with the broader east Nashville brand. “I am very excited that Fatherland and South 17th is part of the first phase of this project,” said Dr. Kathleen Inman, owner of East Nashville Chiropractic. “Everyone knows about East Nashville, and particularly Five Points, but I believe that this place-making project will be an excellent way for people to learn more about all the other business districts that make East Nashville what it is. I’m thrilled to be part of this project, and cannot wait to see what we create.”

Members of the east Nashville arts and business community are welcome to participate in the project. Information about the project may be found online at <chambereast.populr.me/sign>.