Website reshapes wealth in Black community, dubbed as the search engine that gives back, is a new search engine donating 20% of its net profits to the African American community by way of scholarships, grants and micro-loans. Launched in May, the company’s search results are provided to its users via a partnership with Yahoo.

The website is owned by Paws Host, LLC, a social enterprise on a mission to create more wealth within the Black community. People using the search engine can seamlessly support Black owned businesses and improve the circulation of the dollar within the African American community by using the company’s proprietary Blacklink Program.

Participating businesses pay a small transaction fee whenever users click on the BlackLinks and only when results in a sale on that particular website.

In some cases, the website displays search ads above or to the right of normal search results. These ads are text links, to websites (i.e. businesses), which pay for each click by users. These ads are delivered to users by Yahoo, who pays a share of the revenue generated via these ads. BlackResults then use this income to provide scholarships, business grants and micro loans in the African American and Global Black community.

Last year, Google generated over $36 billion in revenues according to Yet, neither Google nor any of the search giants had any African American’s on its board of directors, according to a Black Enterprise magazine report. offers African Americans the opportunity to support a search engine that in return supports them back.

African Americans have a buying power of $1.1 trillion annually. Moreover, the Nielson Company reports that over 23.9 million African Americans are online searching each month. The website intends to combine this tremendous buying power with online search and uplift the black community by donating money towards its social cause.
Using the website will feel just like using Google, with the added feeling of empowering the Black community.

The company may be reached via e-mail at