The 2016 Summer NAMM Show filled Nashville’s Music City Center June 23-25. Many of them were members and return attendees, but others were first time NAMM goers like me. The acronym ‘NAMM’ stands for National Association of Music Merchants, most commonly used in reference to the organization’s popular NAMM trade shows. It’s the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the billion global music products industry. A plethora of great music was evident during the Summer NAMM weekend, and it’s not possible to share it all. But here are a few highlights.
There was a cornucopia of merchants, products, services, entertainment and education, including NAMM-U courses. They ranged from songwriting, marketing and promotions to technical matters addressing the importance of networking and building relationships in the business for developing longevity. Entertainment legends, award winning talent vocalists and bands took center stage each day. Mega names were on hand like Charlie Daniels and the Charlie Daniels Band; and Country rocker Craig Wayne Boyd, 2014 Voice Talent Competition Winner. More entertainment included Muriel’s Anderson’s All Star Guitar Night Unplugged.
Summer NAMM congratulated the ‘Best In Show Award Winners.’ The categories and winners included: Dealer of the Year, Contemporary Music Center, Chantilly, Va.; Best Customer Service, Amro Music, Memphis, Tenn; Best Emerging Dealer, And The Upper Bout, Champaign, Ill; Music Makes A Difference, Contemporary Music Center and the Best Marketing & Sales Promotion, Chantilly/Haymarket, Va.; Best Online Engagement, Port Mac Guitars, Port Macquire, Australia; Best Store Design, Steelwood Guitar Shop & Club, Mexico City, Mexico; and Best Store Turnaround, Music Land, Baltimore, Md.
The Summer NAMM 2016 Best in Show Winners included: Reverb.com, Marshall Code Amplifier Series; Knilling String Instruments, Acoustic/Electric Violin IMFS; Roland El Cajon, PreSonus StudioLive AR Series; and Yamaha Trans-Acoustic.
NAMM Retail Summit and Breakfast Sessions filled the Davidson Ballroom each morning and came complete with a full menu, tasty breakfast, and hot and cold beverages. Some of the sessions included cutting edge topics and courses. Among them were Studio Engineering Panel: Riding the Changes, TEC Tracks, Issues & Advocacy Roundtable: Regulations that Impact Music Products Trade, AES Panel: Audio Mastering Secrets, TEC Tracks and How to Improve the Customer Experience Right Away, Idea Center, all held in Music City Center. Retail Boot Camp taught both tips of the trade and shared some secrets to enhance business. Over 20 countries worldwide were represented, once again shining a positive light on the mid state and Music City, U.S.A.
Countless industry professionals took advantage of career enhancement on Music Industry Day. Entry was affordably priced at $10 in advance and $20 onsite. American Eagle Awards, NAMM is headquartered in Carlsbad, California. The larger show, title ‘The NAMM Show,’ is held each January in Anaheim, California. Summer NAMM is held in Nashville.
With a tag line like ‘Where the Music Begins”,’ anyone interested in this ever growing industry (in any capacity) would be pleasantly lured in. To keep up to date on all things NAMM and the NAMM Foundation, visit .