Summer NAMM 2017 runs July 12-15

Julia Jordan Kamanda

Julia Jordan Kamanda

Music City Center will fill with the sweet sounds of live music as Summer NAMM returns to Nashville, Wednesday, July 12 through Saturday, July 15. The National Association of Music Merchant’s (NAMM) mid-year music industry gathering will play out with dozens of live performances, award shows and musical events, including the legendary Charlie Pride and the phenomenal Julia Jordan Kamanda.

2017 Summer NAMM is the industry’s favorite mid-year gathering, where members will have the opportunity to participate in more than 60 high-impact, future-focused educational sessions. Each day of Summer NAMM will feature a different series of topics covering the biggest ideas and game-changing tactics to enrich attendees’ businesses and professional development, and to help prepare them for the future.

Summer NAMM provides the ultimate educational experience on what’s working right now in music retail—brick-and-mortar, online and multichannel.

On Wednesday, July 12, before the show officially opens on Thursday, members can enjoy an all-day intensive training at Retail Boot Camp. The sessions will feature best-in-class experts in two different tracks: Sales and Marketing, and Financial Management. In Sales and Marketing, internationally recognized business expert Jon Schallert will show participants how to turn a music store into a consumer destination for your community — and abroad. In the Financial Management track, Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. return to cover such topics as purchasing and managing inventory, employee compensation, financial statements, instrument rentals and more. Registration is now open and free to NAMM members.

Each day of the show will kick off with a rousing NAMM U Breakfast Session. All Breakfast Sessions will start at 8:00 a.m. in a new location: Grand Ballroom C on Level 4. They will be followed by a variety of NAMM U sessions starting every 30 minutes at the NAMM Idea Center, booth 463. Hot Idea Center topics, such as video and content marketing, selling through third-party platforms, store design, lessons, promotions, destination marketing and new social media tips and tricks, and more, will be presented in the industry’s biggest peer-to-peer sharing environment.

Beginning Thursday morning, the show will officially open with a presentation from futurist and “Retail Prophet” Doug Stephens in a session titled, “The Retail Store of the Future.” Stephens will reveal his thoughts on what awaits retail and how the music products industry can begin to chart the future now.

Friday’s Breakfast Session will welcome customer experience expert Doug Fleener as he presents “The Connected Consumer: Customer Experience in an Online World,” and shares best practices for creating a valued customer experience in-store and online.

Saturday’s Breakfast Session will welcome member favorite “Best in Show.” Presented by moderator and Music Inc. publisher Frank Alkyer, the panel of independent retailers will discuss their top product picks from the show floor.

Saturday also welcomes the show’s Music Industry Day (MID). Music Industry Day is open to the public and welcomes music professionals, students, academics and others involved in the creation and production of music to The Summer NAMM Show. MID offers musicians and interested folks a chance to learn from leaders in their space and network with like-minded peers. Presenters include the Nashville Songwriters Association International, guitar pros and editors from Guitar Player magazine, social media, PR and marketing experts, as well as accomplished songwriters covering a variety of need-to-know topics. These include “Musician Marketing: Insider Tips to Grow Your Brand,” “Hit Songwriting: Making the Most of Cutting-Edge Trends” and the “2017 Songwriter Success Summit,” which will cover everything from contracts to how to achieve commercial success without the help of a publisher.

Come meet and hear and see Charlie Pride at a special performance during the 2017 Summer NAMM show. Pride, who releases his new album, Music in My Heart, on July 7, will perform live on Saturday, July 15 at 1:00 p.m. on the NAMM Reverb Stage on the Terrace as part of the show’s Music Industry Day.

The National Music Council has announced that Paul Shaffer and Richard Leigh are guest presenters for their 34th annual American Eagle Awards on Thursday, July 13 at the Summer NAMM Show at The Music City Center in Nashville. Tickets to the VIP awards and dinner are available to the general public. For more information on VIP dinner and seating, schedule, location details, tickets, and sponsorship opportunities, visit or contact NMC Director David Sanders at Proceeds from the event support the National Music Council’s music education advocacy efforts.

The Women’s International Music Network (WiMN) announced the finalists selected to perform at the 2017 She Rocks Summer NAMM Showcase, taking place Thursday, July 13, 2017, from 8:30 – 10:30 p.m., at The Listening Room Cafe in Nashville, Tenn., during the 2017 Summer NAMM trade show. Performers include Canadian sister duo Command Sisters, singer and multi-instrumentalist Laura Clapp, singer-songwriter Julia Jordan Kamanda, and life-long musicians Southern Sirens. The performers were chosen based on their submissions.

“The WiMN’s She Rocks Showcases are a part of our ongoing efforts to create opportunities and a platform for women in music,” said WiMN Founder, Laura B. Whitmore. “We aim to give a chance to as many female artists as possible across the country to display their talent in front of music industry experts, influencers, media representatives, artists, and more. Attendees are in for a real treat!”

Julia Jordan Kamanda is a singer-songwriter, teaching artist, and author. She has toured all over the world performing with her father, virtuoso guitarist Stanley Jordan. As a songwriter, Julia’s music is acoustic based; but the arrangements go much deeper, pulling inspiration from her jazz and folk roots and natural R&B soul. Says Julia: “I want my energy, my message, and my music to enhance life like a breath of fresh air; like a cool drink of lemonade; like rays of love, light, and optimism. I would like to leave an influence on the next generation of music lovers and visionaries that will be lasting and deep.”” Find Julia at

The Top 100 Dealers will be honored at an awards gala on Friday, July 14 at the annual Summer NAMM Show at Nashville’s Music City Center. From the Top 100 honorees, seven music retailers will be recognized in “Best Of” categories including: Best Store Turnaround, Best Customer Service, Best Store Design, Best Marketing and Sales Promotion, Best Online Engagement, Best Emerging Dealer/Rookie of the Year, and one recipient will be honored with the Music Makes a Difference award. The coveted Dealer of the Year award will go to one of the recipients in the aforementioned categories. The Top 100 Dealer awards party will be held in the Karl F. Dean Grand Ballroom at Music City Center during the Summer NAMM show. All Summer NAMM badge holders are invited to attend this evening honoring excellence in music retailing.