Nissan North America has announced its collaboration with Walt Disney Studios Motion Pictures for its forthcoming film A Wrinkle in Time based on the classic 1962 novel by Madeleine L’Engle. The film’s star-studded cast includes Oprah Winfrey, Mindy Kaling, Reese Witherspoon, Chris Pine and Storm Reid, and hits theaters on March 9.
“This epic adventure which takes audiences across dimensions of time and space depicts a world where intergalactic travel is possible,” said Jeremy Tucker, vice president, marketing communications and media, Nissan North America. “It’s fitting that the all-new Nissan LEAF, equipped with Nissan’s latest advanced technologies, makes an appearance in the film. Nissan is proud to support A Wrinkle in Time as well as its cast and director who are working to imagine tomorrow, today.”
Science and break-through technologies play an important role in A Wrinkle in Time. Nissan is the world leader of electric vehicle sales, selling more than 300,000 units since its first introduction in 2010. As the halo vehicle for Nissan Intelligent Mobility, it was a natural tie-in for the all-new Nissan LEAF to be in the film.
The all-new 2018 Nissan LEAF further strengthens Nissan’s position as the global leader in zero emission electric vehicles (EV). The best-selling electric car of all time has been completely reinvented for its second generation, combining greater range with a dynamic new design. The new Nissan LEAF also comes with Nissan’s latest advanced technologies, including e-Pedel and ProPILOT Assist, to create the ultimate EV package.
A Wrinkle in Time inspired the 2018 LEAF ad campaign.
The world leader in electric vehicles, Nissan is debuting a new A Wrinkle in Time-inspired ad campaign for the all-new Nissan LEAF in tandem with the film’s premiere. The ads feature Nissan Intelligent Mobility technologies and are running nationally beginning in early February.
Nissan is also working with Walt Disney Studios Motion Pictures and the film’s director, Ava DuVernay, to promote the ‘Searching for the Next Visionary Filmmaker.’ The contest seeks to inspire innovative directors (especially female filmmakers) to step up and share their voice. To enter, aspiring directors ages 18 and up must submit a two-minute video showcasing their journey as a filmmaker. Submissions will be judged on their unique storytelling voice, their creativity and originality, and their depiction of one of the most powerful lines of dialogue in the film: “Be a warrior.”*
One lucky winner will receive $100,000 from Nissan to create their own film, a trip to Hollywood to attend the world premiere of A Wrinkle in Time and meet with DuVernay, plus an all-new Nissan LEAF. Visit www.AWITFilmChallenge.com to submit your video and to access official contest rules*. Contest ends February 2.
“Nissan is committed to storytelling that makes a difference and this opportunity to help the filmmakers of tomorrow aligns with this commitment,” Tucker said.
Ava DuVernay is the first woman of color to direct a live-action film with a production budget over $100 million. To celebrate other visionary African Americans, Nissan and DuVernay are rolling out the ‘Forward Faster Class.’ This series of digital video vignettes will feature the insights of forward-thinking African American influencers sharing their tips for other self-starters looking to blaze a path to success. These vignettes will debut in mid-February during Black History Month on NissanUSA.com.
“For Nissan, Black History Month represents the opportunity to celebrate African history and history makers while keeping an eye on what’s yet to come,” said Lanae Jackson, Nissan’s Multicultural Marketing Manager. “The ‘Forward Faster Class’ does just that.”