This past weekend a new wheat-paste mural was installed on the side of a non-descript tire shop on Gallatin Pike. The installation is a partnership between Walk Bike Nashville, the Tennessee Highway Safety Office, WeGo Transit and local artist Lexander Bryant. It is the finale for their two-month long Look for Me Campaign. The campaign also included nine billboards, 20 WeGo transit bus benches and a social media campaign.
Look For Me is focused on raising awareness around the rising number of pedestrian fatalities in Nashville, and what each of us can do to help turn the tide. Last year 23 people were killed walking in Nashville. And as of October 1, there have already been 17 people killed while walking.
In Nashville more than 75% of all pedestrian fatalities occur at night and nearly all occur on state-controlled highways with speed limits over 30 mph.
“A big part of this campaign is about jolting people out of their complacency and building empathy for our neighbors on foot,” said Nora Kern, executive director of Walk Bike Nashville.
“It’s simply unacceptable that this many people are being killed walking in our city. The city government, the state department of transportation and each one of us need to take responsibility to ensure no more people are killed walking in Nashville.”
“I think what makes Look4Me so special is that it focuses on everyday people,” said Lexander Bryant, the artist behind the project. “While shooting and talking to people I observed that most of them were aware of the dangers that come with walking or biking throughout the city; however, for many walking or biking is their only option. I could tell that they really appreciated someone being out and advocating for pedestrian safety on their behalf.”