First Tennessee Bank rebranding as First Horizon

Carol Yochem

A little over a year and a half ago, First Horizon National Corporation, which owns First Tennessee Bank, acquired Capital Bank in a merger that created the fourth largest regional bank in the Southeast with $40 billion in assets and more than 300 branches in Tennessee, North Carolina, South Carolina, Florida, Mississippi, Georgia, Texas and Virginia.

“When we made that acquisition, all of the capital locations inside the state of Tennessee converted to the First Tennessee Bank name, but all of the locations outside of Tennessee and that’s primarily North Carolina, South Carolina, and South Florida all retained the Capital Bank name,” said Carol Yochem, First Tennessee Bank Middle Tennessee market President .

According to Yochem, from a customer experience perspective, there were so many moving parts the decision at the time was to operate the two brands separately, making things a little more confusing and a little less efficient.

Now that the company is almost two years on the other side of the merger, First Horizon is bringing its family of companies together under one unified brand name. Capital Bank, First Tennessee Bank, FTB Advisors, and FTN Financial will become First Horizon Bank, First Horizon Advisors and FHN Financial, respectively.

“After significant research we went with the name of our holding company, First Horizon. That’s the name our stock is traded under, so it made a lot of sense to do that.”

Customers will see a signage change at the end of October, greater ease for multi-state customers, and an even greater commitment to customer service.

Yochem also said that customers would see an even greater commitment to their communities. First Tennessee has over 600 employees in the Middle Tennessee market.

“Our employees are very active in the community. We support the organizations that they care about by either allocating time for them to volunteer or through monetary sponsorships.”

Last year, the bank partnered with nearly 900 nonprofits, providing millions in funding for various programs, capital campaigns, and special initiatives.

“I think the important thing to note is that no account numbers are changing,” said Yochem. “We weren’t acquired by anybody; a lot of times when banks change their name it means they were acquired. We are the same entity. Customers will have the same relationship manager, the same point of contact, and they will have the same account number. The only thing that’s changing is the name, and so it’s really an opportunity for us to build on our market share as an organization not only in Tennessee but in other parts of the country.”

First Tennessee Bank recognized as one of the top workplaces of 2019 in the state and nation

First Tennessee team members celebrating at the ‘Top Workplaces of 2019’ announcement included (l to r): Lockie Dearman Wade, executive assistant; Madeline Stavrum, community specialist; Lethia Mann, community development manager; Megan Gutierrez, community specialist; and Tracy Oakley, regional strategy advisor.

First Tennessee has been recognized as one of the 85 ‘Top Workplaces of 2019,’ and was ranked 10th best large employer in the state of Tennessee. This is the bank’s sixth consecutive year on the list, which is based solely on workplace surveys completed by employees. The surveys were conducted by Energage in association with The Tennessean. First Tennessee currently has 565 employees within the state.

Nationally, Forbes has named First Tennessee’s parent company, First Horizon, as one of “America’s Best Large Employers of 2019.”
Forbes’ recognition of First Horizon in the Banking and Financial Services Industry was based on surveying company and industry employees on their perception of the company.

“At First Horizon, we believe in putting our employees first and this recognition reaffirms that we are on the right track,” said John Daniel, EVP and Chief Human Resources Officer at First Horizon. “It is an honor to have been recognized as one of the best large employers in our industry and across the nation. We closely consider the tools and benefits that we provide to help employees fulfill their personal and work responsibilities and are honored to know that they would recommend our company to their friends and families.”

Leave a Reply