Nashville Sounds Ballpark to be renamed First Horizon Park

The Nashville Sounds Ballpark will be renamed First Horizon Park to reflect the new corporate branding strategy.

First Tennessee Park, the Nashville Sounds’ home ballpark, will be renamed First Horizon Park. The new name reflects the company’s unification of its banking, wealth management and fixed income businesses under the First Horizon brand.

“First Tennessee Park, soon to be First Horizon Park, has quickly captured the hearts of Middle Tennesseans and we are honored to have our name on this magnificent facility,” said Carol Yochem, First Tennessee’s Middle Tennessee president. “The park represents First Horizon’s commitment to the Middle Tennessee community and we look forward to continuing our partnership with the Nashville Sounds and Metro Nashville for many years to come.”

“First Tennessee’s commitment to Middle Tennessee and the Nashville Sounds Baseball Club is of utmost importance to our organization and fan base,” said Sounds General Manager/COO Adam Nuse. “We’re excited to introduce and transition First Horizon Park to the best fans in Minor League Baseball.”

This past June, First Horizon announced that it would unify its family of companies (First Tennessee Bank, Capital Bank, FTB Advisors and FTN Financial) under the First Horizon brand. With a 155-year legacy of adapting to meet customers’ needs and responding to changing environments, the unification represents an important milestone in First Horizon’s transformation strategy. In addition to a new brand promise, enhancements will include new investments in technology and customer experience innovations.

Since the park opened in 2015, more than 2.5 million people have walked through its turnstiles and more than 150 special events have been held at the facility, including the venue’s first major concert headlined by Grammy Award-winning band the Kings of Leon. In the Germantown neighborhood where the park is located, nearly $100 million in residential construction and $81 million in commercial construction has been invested since the park opened its gates, according to the Metro Planning Commission.

The park will also host the city’s first-ever ‘GLOW,’ a holiday extravaganza that begins on November 22 and runs for 36 nights during the holiday season. GLOW will feature magical displays adorned with more than four million lights on hundreds of larger-than-life custom-built sculptures, ice-skating, snow tubing, as well as the tallest Christmas tree in the South at more than 100 feet.

Sign changes at the park are scheduled for January. The goal is to have all new signage in place before the start of the next year’s baseball season.

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