Tennessee Gov. Bill Lee’s Economic Recovery Group (ERG) has developed the TN Strong Mask Movement, partnering with more than 30 flagship brands to distribute close to 300,000 free or low-cost cloth face coverings, at a projected value of more than $3 million, across the state. Now, residents can stay safe while wearing brands synonymous with Tennessee from the worlds of sports, education, and business.
“Tennesseans have stepped up to do their part and keep their neighbors safe throughout this health crisis,” said Mark Ezell, director of the Economic Recovery Group. “The more we can encourage masks and make them fun, the better we can mitigate the spread of the COVID-19. These businesses are the heart and soul of Tennessee, and we’re grateful to them for helping our citizens stay healthy and have a little fun sporting their favorite brands while they’re at it.”
The CDC recently released new guidance for public events and gatherings, strongly encouraging wearing masks to lower the risk of exposure and reduce the spread of COVID-19. As Tennessee safely continues to reopen the economy and residents and travelers alike move about the state, masks have become an important health accessory.
“We are so appreciative of Gov. Lee and Comm. Ezell to include the Nashville Predators in promoting the use of masks so SMASHVILLE can continue to open in the safest possible manner,” Nashville Predators President/CEO Sean Henry said. “By creating SMASHVILLE Strong and Predator-themed masks, we can all show our passion for the Preds while reinforcing the use of face coverings as we work to re-launch the economy and local businesses.”
Each business will distribute branded cloth face coverings at little to no cost across their own channels or with the help of the state of Tennessee, which could include employees, fans or nonprofit partnerships. Companies can visit <tn.gov/governor/covid-19/economic-recovery/mask-movement> for additional information. The general public can also visit the link above to order a TN Strong branded mask.
Participating brands include: Belmont University (courtesy Dickens family), Tennessee Titans, and Nashville SC (courtesy Ingram Charities, distributed in partnership with United Way of Greater Nashville) to name a few.
Tennessee began a phased reopening under the Tennessee Pledge, a plan to help Tennesseans get back to work safely and reboot the economy. Restaurants resumed business with limited capacity on April 27, quickly followed by a number of additional industries enabling tens of thousands of Tennesseans to return to work safely.